Field Rep
Led grassroots marketing for the brand in Atlanta, creating and showing up for moments that mattered to the city. I planned and executed local campaigns that built real connections, working closely with sales and communications to make sure everything lined up with broader brand goals. A big part of my focus was building relationships with run clubs, creatives, organizations, and influencers, which helped grow authentic brand presence on the ground. Through a mix of tapping into key cultural moments and creating our own, we were able to steadily increase brand recognition and bring new people into the community in a way that felt organic and lasting.
Soft Wins is Every Saturday.
For the launch of the On Cloudsurfer 2, we partnered with the South Fulton Running Partners, the oldest Black running club in the U.S. to tell the story behind the “Soft Wins” campaign. The goal was to highlight that the wins in running go far beyond PRs and finish lines. For this club, the real win is the consistency of never missing a Saturday run for decades, uplifting one another week after week, and helping pave the way for what running culture is today.
The campaign came to life through a short film, photoshoot, and community launch event that celebrated the group’s legacy, impact, and dedication to the sport.
